Not Another Channel. A Different Model.
The old way of marketing stopped working — and adding more tools, more content, and more spend on top of it only made the problem worse. Here's why we built something different.
You've seen it yourself. More effort. Higher cost. Worse results.
Marketing got more expensive and less effective at the same time. Ad costs climbed. AI made it possible to produce more — more content, more decks, more campaigns — but the output was generic, because the input was generic. Garbage in, garbage out, just faster. Then search itself changed underneath everyone, and most businesses met it with an old model wearing new tools.
Faced with all of that, the instinct is to try everything at once: another agency, another tool, another channel. Effort goes up. Focus goes down. Nobody can say what's actually working, because nothing is pointed in the same direction.
We didn't think the answer was one more channel. We thought the answer was upstream of all of it — a single, structured source of truth every channel, every rep, and every effort could pull from. That's the model we built.
Optigent gives every piece of your GTM strategy the same foundation, then puts it into execution at scale, so it finally adds up to more qualified leads, more pipeline, more revenue.
The People Behind Optigent
Executive Team
Optigent is led by an experienced team who've worked at the intersection of tech, sales, and marketing. They've built brands, run GTM themselves, and scaled and sold businesses.
Nishan Singh
Co-Founder
Nishan has spent his career solving the problem behind the problem: when your systems can't agree on what's true, nothing built on top of them can be trusted either. He has over 15 years of experience in measurement architecture, analytics engineering, and marketing automation.
Nishan has helped build the marketing analytics infrastructure that's powered results for organizations like Direct Energy, NextCare, Toronto Metropolitan University, and the Government of Canada. He's built a career translating marketing goals into technical architecture and technical data back into decisions marketers can act on, the same skill set now driving how Optigent builds and structures its technology.
Dan Kosir
Co-Founder
Dan has spent 14+ years helping B2B organizations turn marketing into a revenue driver, not a cost center. As VP of Marketing at Clearbridge Mobile, he led the marketing function through to the company's acquisition by Amdocs (NASDAQ:DOX).
Since 2019, he's helped five organizations reach successful exits or IPOs, and taken others from zero to eight-figure marketing-generated revenue. As Founder of Slanted Frame, he's advised startups and SMBs on how to scale intelligently instead of just spending more, work that's earned him recognition as a CanadianSME Magazine Inspiring Entrepreneur. That track record of marketing that moves revenue is what led him to co-found Optigent.
Kash Hassan
Strategic Advisor
Kash brings a rare combination of technology, marketing, and operating experience — along with an investor’s perspective — to Optigent. He has spent his career building, scaling, and advising companies that use technology to grow businesses in emerging sectors.
As a martech investor and strategic advisor, he has helped companies navigate everything from early go-to-market decisions to enterprise-scale marketing infrastructure — insight he now brings to shaping Optigent's strategy and growth.
He has founded and scaled multiple businesses, and has successfully exited multiple companies over the past 30 years.
Our Model
Strategy
Systems don't know what matters to your business. People do. Every engagement is led by operators who've actually grown businesses, built brands, and run GTM themselves, not a questionnaire. The foundation gets built right the first time, because the people building it have done it before.
Technology
Experienced judgment sets the direction. Automation handles the scale. Once the strategy is right, we use proprietary technology to capture, structure, and put it to work. It's a system of record, not a content generator. That thinking gets captured and centralized instead of being recreated in every meeting, every deck, every deal.
Execution
Strategy drives the direction. Technology scales it. Execution is where it lands; where buyers actually make decisions. We run an ongoing execution system: tracking what's working, refining what isn't, and getting sharper every cycle. Decks, web copy, objection-handling, all built on the same foundation and improving as the business moves.
Let's Talk
Get in touch to see what a different model could look like for your business.
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